Solaia Consulting News: Ten Things Social Media Can't Do

Friday, November 13, 2009

Ten Things Social Media Can't Do

http://adage.com/digitalnext/post?article_id=140128

Mark Campbell
Principal
Solaia Consulting
www.solaiaconsulting.com
206.910.4790

www.linkedin.com/in/markmcampbell

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Name: Mark Campbell

Location: Seattle, WA

My passion is helping companies discover and define their authentic and unique brand story, and then crafting marketing & communications solutions to meaningfully distinguish them and thus create enduring bonds with their customers. I am a firm believer that the ultimate role and goal of purposeful and thoughtful marketing is to support the sales process in order to generate revenue, earn and keep customers and above all, deliver exceptional ROI. I have 25 years of experience across a variety of industries, including consumer packaged goods, specialty retail and upscale travel & hospitality. My recent and current clients include Wildland Adventures, the Adventure Travel Trade Association, Austin-Lehman Adventures and Pure North Resorts.

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Friday, November 13, 2009

Ten Things Social Media Can't Do

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