Solaia & StoryTellings Partnership

Helping the Travel and Hospitality Industry Create Emotionally Compelling Brands


Every day we face the daunting challenges of finding a competitive edge, discovering new ways of reaching people, capturing their attention, and most importantly persuading them to take action. In order to get people to act, we must engage them emotionally. Creating a persuasive story begins with understanding your audience; not merely what they want, but what they feel and why.

Mark Campbell of Solaia Consulting and Edward Wachtman & Sheree Johnson of StoryTellings™ Consulting have joined forces. Our mission…our passion…is to help companies to discover their unique brand story and then craft marketing & communications solutions to meaningfully distinguish them andcreate enduring bonds with their customers. Working together as a seamless team, Solaia & Storytellings offer you the following:

• Define your current state – where you are now and why.
• Articulate your desired state – where you want to be and what success will look like.
• Identify the scope and objectives of the StoryTellings™ research – who your audience is and what emotional space you need to own to get them to act.
• Execute the StoryTellings™ research and analysis – what your audience is saying about you and why.
• Identify the marketing and communications implications of the research – what marketing strategies and tactics (positioning, branding, messaging) are needed to tell your new/refocused brand story.
• Determine all relevant aspects of your business that need to be influenced and guided by your brand story – how you 'live the brand' through your product development, customer service, sales training, etc.